Saturday, July 17, 2010

Constructive Criticism and You, #dearblogger

A few nights go there appeared to be some uproar about the #dearblogger conversation channel that popped up on Twitter. After April explained to this Twitter noob what that hash thing even was, I, and many other people, contributed stuff to the conversation. The following day, posts started popping up about the "vindictive" and "catty" nature of a lot of the "advice" made by fellow bloggers. The tweets being referenced as being in some way offensive really had be shocked. To me, they looked more like constructive criticism than anything even remotely catty.

So I decided to dig a little deeper. I spent some time sifting through the #dearblogger channel to see if I was missing anything. Yeah, there was some snark in there (including a few of my own, are you surprised?) but in the greater scheme of Twitterness, it was really minimal overall. So I kept looking and I kept seeing the "stop bullying" and "stop hating" tweets but for the life of me I couldn't figure out what these defensive tweets were responding to in the posts preceding them. Some of the advice statements were really hit home with multiple retweets but still, I couldn't see what the issue was.

The thing with Twitter, a lot can be lost in that 140 character maximum. What's being posted as honest and concise is being interpreted as terse, curt and rude because there's no room for further explanation. As someone that has a tendency to overwrite, I can certainly see the problem there.

I think the other major issue here was the constructive criticism itself. If you're not open and receptive to it, it's going to feel like a personal affront. The backlash I saw at the advice being given I equated to people reviewing on You have reviewers that genuinely like what they're reading say so and because they want to help, they might point out a few mistakes they might have caught so the author can avoid it in the future. Instead of a thank you, the reviewer gets pounced on as if they've just set a baby on fire. There was no harm meant in what was said but because the receiver wasn't open to the critique, they took it was a personal attack as opposed to a means of improving their writing.

If you're a writer, you're more attuned to constructive criticism. You'll see it for what it is - a means to improve - not a personal attack. You will know that you'll have no hope of improving without embracing constructive criticism. This is true in all aspects of life - even blogging. Of course there is a difference between constructive and destructive criticism and some of the advice could have been given without the snarky edge but, in my eyes, that was minimal.

In the book blogging world, we are not governed by any entity. We don't answer to anyone except ourselves and there are no hard and fast rules. But there do appear to be some unspoken guidelines that have developed over time (not actually put in place) that the majority tend to stick to. So when we point out something that goes against what most of us practice, we're not necessarily saying, "cut it the fuck out." What we're saying is, "really, do whatever the hell you want. We can't stop you, but this other way seems to work a lot better for many more people."

Remember: the people doling out the advice have been around for a while and do have successful blogs. To completely ignore them because you don't like what they're saying is only a disservice to yourself. It might be beneficial to you to at least take a moment to listen to what they have to say while keeping your emotions on hold. Like with all constructive criticism, you take away only what you feel pertains to you and ignore the rest. You don't have to change if you don't want to, but when multiple people are pointing out the same exact issue, it's worth at least considering your options.

So take what you will out of this next bit but a good chunk of the advice on #dearblogger is worth repeating and being elaborated on.

Blog Design

It seemed that whenever someone mentioned an undesirable aspect of a blog design, they were pounced on with demands to leave design out of it since it was irrelevant.

But is it?

When a reader first visits your blog, the very first thing they see isn't your contest but the overall design itself. If the blog looks like it was put together by a half-blind, color-blind, lobotomized chimp, guess where that reader is going? Away.

By all means do what you want with your blog design but if your plan is to grow, you're going to have to be a little flexible here.

One repeated piece of advice regarding design was if the design hurt your eyes then read it in Google Reader. The design issue is the reader's problem, not the blogger's.

Is it?

If the blog design is so hard to read from the get go, are you, as a reader, honestly going to take the time to go into the Reader and read the posts to see if it's worth following? Or will you skip on to the next blog? Be honest. Remember, if multiple people have the same issue with your blog, it's a point to consider changing.

Some good points to remember are watch your colors and font sizes. While a bunch of funky colors may look cool, it doesn't mean it's easy to read. As someone that's built and designed my fair share of websites, there are a few design "standards" that everyone should really look into -
  • Contrast is key - either dark text on a light background or light text on a dark background. People will have their preferences as to which they prefer but you can't have both so just choose one. Also, avoid prominent background designs in text areas. They tend to make the text harder to read. And avoid low contrast colors. Plum and navy are nice but as font color and background color, they tend to blend and strain the eyes.
  • Speaking of straining eyes, microscopic font tends to do that too. I wouldn't recommend anything lower than ten or eleven-point font but twelve to fourteen is standard online.
  • Automatically playing music is also kind of a no-no in general website design. For most people, it's annoying. You may like the music but your readers might not have the same tastes. If you insist on music that plays automatically, make the player really easy to find. If it takes someone more than three seconds (literally) to find the thing to turn it off, chances are they'll go at it the easy way and X right out of the window. You're much better off just having the player on there and giving the reader the option whether to listen or not instead of forcing it on them. Sure, it's your blog and you'll do what you want, but if you want an audience, you might want to give a little.
  • Widgets and general blog graphics are the same thing. Have what you want on your site but the longer it takes to load, the less likely the reader is to stick around and wait for the thing to finally pop up. So you might want to cut those widgets down to books you really, really want instead of everything that's popular. It'll attest more to your personal tastes if you only have stuff up that you're really looking forward to.
You don't have to be an HTML wizard or spend loads of money to make your blog look pretty in order for it to be "acceptable." Even the simplest HTML knowledge can do loads for a blogger template and now that they have their own editor, it's much easier to make your blog more you. One of my favorite HTML help sites is Lissa Explains. Yeah, it's a kids' site but it's basic HTML told in a very simple manner. No eye-crossing trying to read it. 90% of what I know about coding came from this site. And anyone that says they don't trust your content because you use a standard blogger layout is being ridiculous and snotty. Sometimes simpler is better than an HTML regurgitation.


Just like everything else in blogging, it's totally subjective. Probably even moreso than the rest of the parts combined. What you post on your blog is up to you and you alone. But that doesn't mean you shouldn't take a few things into consideration.


Memes are great. They bring the book blogging community together for a topic a week or however many you decide to post. The thing is, you'd be well advised not to overdo it.

If a reader goes to your site and sees nothing but memes, they might start to question whether you're even capable of creating original content. Why else would you rely so heavily on pre-fabricated posts?

So participate in them but be sure to strike a good balance with your other content. An even better approach to make yourself stand out (I can't be the only person that heaves an emo sigh when the blog roll is saturated in Waiting on Wednesday posts or whathaveyou) is to create your own. That doesn't mean just changing the title of an already established meme but doing something completely new. Chances are it'll end up being a feature (unlike a meme, a feature is unique to your blog and isn't viral) but it could be picked up into a meme later on down the line if people like it enough. It'll make you that much more unique and special in the greater blogging world.


Who doesn't love a good contest? I know I do. There are a few facets to this.
  • Like memes, you'll want balance with contests. If you have more contests than book reviews or anything else, you'll end up looking more like that guy at Costco handing out samples than a book blogger genuinely enthusiastic about a book enough to give it away. You basically become a shilling billboard and while you may get a lot of hits because people love free stuff, you'll start to lose the respect of your fellow bloggers because you're not doing any real work to earn the attention you're getting. Plus those numbers will drop off as soon as the contests stop because there's nothing else to back it up. It's disingenuous.
  • Extra entries and requirements are sticky issues. Have as many extra entries as you want but if people see too many, they may be more inclined to walk away from the contest altogether. A simple solution to both sides: post all the extra entries you want and when entering, only do those you feel like. Sure, your chances of winning decrease dramatically because you're not doing the forty-seven things that could get you 107 extra entries. But at least you have a chance.
  • Requirements are a little more difficult. Requiring people to follow your blog in order to enter is your choice, but know it looks a little tacky. It's exceptionally transparent that you're just trying to boost your follower numbers by doing this (which, in the greater picture, don't mean as much as people would like them to) and it's really not a well-respected practice. Good boost to your ego to see that follower number go up but that's about it.
  • Requiring people follow other blogs to enter is even tackier. I'm all for promoting other book bloggers but there are certainly better ways to do it than forcing people if they want a shot at winning something. Let people follow those blogs because they want to, which means they'll keep going back, instead of making them and nearly assuring it's nothing more than a superficial visit.

The heart and soul of a book blog, everyone has different review styles and ratings systems but there are a few nuances that reviewers should be aware of when reviewing.

When your "review" is more summary than review, it's a bit of an issue. The publisher spent budgeted money preparing and sending you that ARC to review and the most you can give them is a post that's taken up mostly by the copy and pasted cover blurb and the cover image with three sentences on what you thought? Is that really a fair trade-off? Put yourself in the publisher's shoes. Wouldn't you have liked to have seen a little more? Be honest. Substantiate your claims, good or bad. You don't have to write a novel but remember what went into getting that ARC to you and return the favor accordingly.

I was shocked to see that a piece of advice in the likes of, "find something positive in everything you read, there's a market for every book" was pointed out as being nasty. What's nasty about that? It's true.

While it's not the reviewer's job to actually find that market, it is their job to remember that someone, somewhere, found something viable in the novel they're holding. It wouldn't have been acquired otherwise. So while you might have absolutely hated it, there's probably someone out there that'll love it. And chances are you saw at least something nominally redeeming in the story, even if it was fleeting. Point that out and be a little empathetic. Point out that you can see how readers of this or that would like the book but it definitely wasn't for you. It doesn't do anyone any good to start a crusade against a book to make sure no one reads it.

And the adverse is true too. Saying absolutely everyone will love it is fallacious because they won't. This is where substantiating those claims will come in handy. It'll give your readers a better definition of your personal good and bad.

At the end of the day, do what you want to do. No one's going to stop you. We're not the Gestapo. Just remember that the people giving the advice are doing it for a reason - it works. it wouldn't hurt to listen every once in a while to the constructive criticism. It'll help you learn and grow as a book blogger.

We're working in a community now where a lot of the kinks of book blogging have been worked out. Those blogs that're older have ironed out the bumps of the unknown and so blogging as a result should be a little easier. Most of the answers are already there for you. All you have to do is look or ask.

It's the people that can't be bothered that frustrate us. That start book blogs for the free books and not the love of reading. That make it a point to brag about what they get outside of an In My Mailbox post. That function as if they're sticking it to the rest of us schlubs that actually worked to get where we are. No one's saying don't try something new but do it with class and dignity and respect for everyone else around you. The only way you're going to get respect is if you give it. It's not handed out freely. It's earned and that requires work. Book blogging is a job. It takes commitment. If you're going to do it, know what you're getting into. Read other blogs. Research. Ask questions. Have fun. Just because someone's giving you advice doesn't mean they're raining on your parade.

Unless your goal is to review in a relatively hitless bubble, then by all means ignore this post, and all the rest of the advice out there, to your heart's content. It's no sweat off my back. And remember: you don't have to love the people you work with. Shit, you don't even have to like them. Tolerance is key. Say what you want, do what you want and be yourself. That's the sure way to be successful. In theory.

23 comments: said...

Following y'all since day one. Great post and of course blog design is important, the same way packaging of any product is. I read some advice when I started that said don't have sparkly or moving things as they are a distraction but, I can see maybe one. I would add a recommendation not having music that can't be turned off, or that turns off but comes back on. One friend has music but when you turn it off it is off.
The constant having to scroll to the bottom to turn the hateful thing off , completely interferes with me doing anything on a blog.
Here is my contest:
Fangs, Wands and Fairy Dust

Yan said...

I love this post. I only managed to catch snippets of the #dearblogger conversations going around so it's so great to find a comprehensive post.

What I noticed about the tips is that they're reoccurring tips. Though I guess that because it's so true (and some of them common sense in my opinion) that of course more than one person will say it.

I'm actually one of those people who only to do the bare minimum when it comes to contest. Requiring me to tweet, blog, sidebar, facebook, etc. only frustrates me because I don't want to spam my readers (though it is mostly because I'm super lazy lol).

As for reviews--I gravitate to the ones who have similar opinions as me. Or at least one who can point out if they dislike a book or two. Too true: "Saying absolutely everyone will love it is fallacious because they won't."

Hmmm now this is an odd comment * scratching my head as to the point of this comment* but thanks for the lovely post :)

Emily said...

Excellent post and excellent advice! People get way too worked up over things sometimes.

I used to do the extra entries thing for contests at first and then I realized, wait a minute, that means I have to add all those entries up! Time I spend doing that is time taken away from reading and reviewing which is fundamentally why I love blogging so much, so I went with name and email address in a google form for entries and MAYBE one extra entry for tweeting and that's it, and I've found that I've gotten just as many entries as before.

Bottom line- I think folks need to think about what the focus of their blog is and take steps to meet that focus. If all you want is a place to compile all your reviews and a place to link to for contests, then sure, a sparkly, flashing, slow-loading abyss of memes and widgets is fine. If you're looking to use your blog as a way to connect with publishers, authors, and other readers, then it seems like it only makes sense to make the experience as easy as possible for the other person, right?

Audrey (holes In My brain) said...

you go girl. great post with some really great points! :D

Vicki said...

A LOT of great advice and comments here. I especially agree with making blogs presentable and the overdo-ing of memes (I too heave sighs on Wednesdays when my Reader inbox triples its size in a matter of minutes). I missed the Twitter talk/debate, but it looks like it provoked some thought, and thinking's never a bad thing ;)
Keep up the great work!

witchybooks said...

Totally agree with everything, but especially about design-- my boyfriend is a graphic designer, and after so many lessons and conversations about what makes good and bad design, it baffled me that anyone would take offense to design advice. There's a reason why great designers make good money, people! Good design attracts consumers (in this case, blog readers)

Enbrethiliel said...


I have the barest idea what #dearblogger was about, but I totally agree with you here, Donna. Why ask for feedback if you're not going to take it?

But I sold out months ago when it comes to following other blogs for extra entries on contests. =P Now my "Blogs I Follow" list is pretty meaningless. On the other hand, one unforeseen benefit of getting their posts in my reader is getting to discover good bloggers I might otherwise not have bothered with. Not all of them have become favourites, of course, but I'm glad I gave the ones I ended up liking that extra chance.

Mrs. DeRaps said...

All good, sound advice I think. I love reading and writing and talking about books. That's why I spend way too many hours lurking in the blogosphere. To me, you cast your vote for the blogs (and writers) you like with your followship. I don't agree with requiring others to follow a blog for a contest because what I really and truly want feedback and conversation on are my book reviews. All the rest is gravy!

Thanks for this post. It made me think.

Bianca said...

Thank you for this amazing blog post!

When I first started blogging I used to check all the posts that were in my daily reader but with most contests that I entered I would have to follow their blogs and my blog list just became longer and longer. These days that blogs that I read all the time are the ones on my blog list!

I'll be doing a post about my reading habits and how blogging has kind of affected them in which I'll also be mentioning what I wrote above.

Thanks again for this!

Cade Crowley said...

Finally, someone who doesn't get all mad at me for posting that comment about the red text and black background! It wasn't meant to be snarky or anything, just to say that I don't want to read a blog that makes my eyes hurt *sigh*

I've been quoted on a few blogs so far, all saying that I was being mean and shouldn't have posted that, but this one is the first I've seen that isn't giving ME snark about it. I wasn't trying to be an awful person :'(


Lauren said...

You talk a lot of sense, as usual. I definitely agree with the part about finding something good in everything you read. I can't imagine why anyone would find that a negative thing to say. When I review, I try to balance the issue of whether I liked the book with the issue of what the book is like.

I agree re: memes too. I take part in IMM each week, and then Waiting On Wednesday as and when I feel like it, but I'm always a little divided about doing them. I might give a little more thought to how I can make them my own.

Josette said...

Thank you for this post. Although it was long, *grins* I read it all and I love all the points that you wrote about.

omg, Lissa Explain's website was my HTML bible ever since I began fiddling with websites and blogs like five years ago. I loved her site.

Anyway, I'm always trying to improve my blog and its content. Yeah, I do stand back and feel appalled when I see that I've done way too many memes. I only do memes when I don't have the time to write out quality posts. I agree with you. Memes are great for building a connection with other bloggers but too much of it isn't recommended.

You've also made a good point on the followers issue. But in the end, it's all up to the bloggers to set their contest guidelines, whether it's only open to followers or to everyone. Nobody should be forced to follow a blog they don't intend to continue reading/visiting.

Well, have a great week, Donna! :)

Donna said...

At the end of the day people really just need to get thicker skins. Some of the things people were complaining about in that conversation were just absolutely absurd. "Your red text on a black background really hurts my eyes." "OMG HATER!!!" Really? Really?

You release a blog into the world wide internet. What do you expect? If you don't want to be judged, either make the blog private or don't make one at all. The fact that people were screeching at legitimate concerns had be goggling. Um, take a pill and just listen for a second. You might, MIGHT, just learn something. We're not talking out of our asses here.

Mary Brebner said...

GREAT post! Some absolutely vital points for veteran and noobie bloggers alike.

I have to say a hearty "amen" to the overuse of memes. Consistency and connections are great but if a whole pile of blogs look the same on the exact same day or, as you said, only have memes, I'm not going to want to follow.

Again, great post!

~Jennifer~ said...

I was one of the people who had an issue with #dearblogger. Everything you say is true - we need to consider these things and we all do need to have thick enough stick to be able to accept criticism if we want to be out there doing somethings public as blogging.

I just don't think twitter was the correct forum for something of this nature. As book bloggers, we often have to strive very hard to be taken seriously by the industry. Airing all our issues with each other and pointing out all the faults other people's blogs possess in a hugely public fashion isn't really going to win us any supporters. Nothing about this looked or felt professional. To someone (not a book blogger) lurking, we all looked like a bunch of petty jerks. You did not see publishers "constructively criticizing" each other during #dearpublisher.

Just my 2 cents.

author Scott Nicholson said...

As an author, I love the different book blogs--I think the blogger deserves the right to express her own personality through the blog--in presentation and content. Uniformity would take away from this raw evolutionary moment in literary history--you guys are about to become the major gatekeepers of literature as hard copies and publishers decline and millions of new titles are flooded out there.

You have my admiration!

Scott Nicholson

Mandarina said...

I like this post because some times, with respect to contest, the people only visit your blog for to win some books free, and never return.

The question is that the blog must be balanced and to have reviews and other things that contest.

Thank you very much ;)

S.F. Robertson said...

Nice post Donna. You point out a lot of things that are worthwhile. However, I do agree with Jennifer. I understand that 140 characters is limiting, but you can always take a second look at what you're trying to say and attempt to rephrase it to fit the character constraints of Twitter.

Cade's post is a perfect example of how rephrasing might have helped. (Sorry to point fingers at it again.) The comment wasn't couched in the best way. If it had been stated as Cade articulated it in the comment above to say "I don't want to read a blog that makes my eyes hurt" then, IMO, it would have come off as more constructive.

To me, #dearblogger had good intentions, but hit a few speed bumps along the way.

Reese M. said...

As someone who is relatively new to the world of book blogging, I found this post to be incredibly insightful and inspiring.

I am still in the stages of figuring out what my blog is really going to look like (in a content sense) in the long run. The way I see it, any advice from book bloggers who have been at this for way longer is not only appreciated, but vital to my long term success as a writer/blogger.

Fortunately, I missed most of the drama on #dearblogger, but I think you make excellent points here.

~ Reese

a flight of minds said...

I really don't have much to say besides that I think your post is really well done. I'm just re-entering the world of book blogging now, and so the #dearblogger issue is unknown to me, but I think the heart and main point of your post rings true. And the sound advice doesn't hurt either! Truly, this is a really good comprehensive post.

Anonymous said...

I love your post and your blog! I saw some of the twitter stuff and just shake my head. Being a new blogger I love getting tips from more "senior" bloggers. I am happy so many bloggers are willing to lend a hand and help us newbies.

Thanks again for a great post.

Read it or See it said...

Great post! As someone just starting out in the blogging world, any and all advice is well received by me.

Nicole said...

In the end though, you know what?

Twitter can go suck a donkey.

(I know, you post an enormous piece and that's all I have to offer. What can I say? I'm a simple person.)

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