Tuesday, April 5, 2011

uClue, iClue, We All Scream For iPods!

Lisa and Laura Roecker, sisters and co-authors of The Liar Society (Sourcebooks Fire, March 2011), along with 5 other young adult mystery authors, are giving readers the chance to win an iPod Touch with the launch of the online mystery they are describing as "Choose Your Own Adventure meets Clue”: iClue: 6 Authors, 6 Mysteries, 6 Chances to win an iTouch.

Starting at the iClue website each participating author will be posting a mystery based on the characters in one of their upcoming novels. Readers can check out the mysteries, hunt for clues on different blogs and websites, and enter to win an iTouch by correctly solving any or all of the 6 mysteries. Each correct solution is one entry into the drawing for the iTouch! The winner’s iTouch will be loaded with the books of all the participating authors. iClue will officially launch on April 1 and will run through May 13.

The impressive author lineup includes the Roecker sisters, New York Times bestselling author Beth Revis (Across The Universe), author and agent Mandy Hubbard (Prada & Prejudice, You Wish), National Book Award Finalist Adele Griffin, and critically acclaimed authors Kimberly Derting and Lee Nichols.

iClue was born from a weekly discussion with the Elevensies, a group of young adult and middle grade authors with books debuting in 2011. During one of their chats, the Roecker sisters mentioned that they were thinking of organizing an online mystery contest to promote their book, The Liar Society. Revis contacted them right away to suggest they reach out to some other mystery writers to make it a group promotion. Before long they had a plan:

6 Authors
6 Mysteries
6 Chances to Win an iTouch

iClue is just one part of the social media arsenal of the Roecker sisters. Aside from their popular (and hilarious) blog, and their pink-haired Twitter followers, they were also founding members of WriteOnCon, an all-online, entirely free conference for kidlit writers. The inaugural WriteOnCon boasted 37 authors and illustrators and 22 industry professionals presenting to over 11,000 attendees.

Text lifted from the press release.
Related Posts Plugin for WordPress, Blogger...
Blog designed by TwispiredBlogdesign using MK Design's TeaTime kit.