It was all about the New Coke in the 80s. For about 30 seconds until people started to actually taste it. New Coke failed. Hard. But Coca-Cola tried. They did.
What was New Coke? Just a reworked formula for the original coke. It was the 80s. They wanted to spice things up. They used too much paprika. Less than a year later they re-released the original formula so they didn't tank too much money.
It's sadly ironic.